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The Fall of Advertising and the Rise of PR Al Ries, Laura Ries
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All that's needed is a remarkable product/service. The-fall-of-advertising-and-the-rise-of-. Al Ries and Laura Ries' analysis of what advertising can do in the 2000′s, and what it can't. Find out about a book that predicted the increasing marginalization of advertising and the accompanying rise of public relations. In today's highly competitive marketing communications environment, some soothsayers claim it is now “The Fall of Advertising and the Rise of Public Relations” (Ries and Ries, 2002). Her latest book is called War In The Boardroom. This quote comes from his more recent, The Fall of Advertising and the Rise of PR, a brilliant read, which he wrote with his daughter – and partner – Laura Ries. Her books include The 22 Immutable Laws of Branding, The 11 Immutable Laws of Internet Branding, The Fall of Advertising and The Rise of PR, and The Origin of Brands. Read “The Fall of Advertising and the Rise of PR” by Al and Laura Ries, and you'll learn that many of the top award-winning campaigns of the past two decades actually harmed the clients' brands or sales. Laura Ries, president of consultant Ries & Ries and co-author of "The Fall of Advertising and the Rise of PR," doesn't foresee a repeat of the Toyota bashing of 20 years ago. As co-author, Al Ries of "The Fall of Advertising and The Rise of PR" points out, the sock puppet was confusing the advertising with the product. Reminds me of what Ries wrote in “The fall of advertising and the rise of PR” a few years ago: – PR builds brands. Companies need to clearly know the role of their mascot.